The DeWintern Group is an independent public relations and marketing communications agency, based out Melbourne, Victoria. The company provides specialist services which support in achieving business goals of several renowned companies through strategic planning and communication.

Analyst relations PR
Industry analysts work for independent research and consulting firms. They often provide information about the company to audiences which include customers of the company. Industry analysts play an important role in shaping perception of the company. Hence, it is essential to communicate the products, services and strategy of the company in a transparent and efficient manner to analysts. The De Wintern Group believes in building credibility of the company through strategic communication and engagement with analysts.
The DeWintern group helps companies in identifying appropriate industry analysts who provide a balanced view and are neutral in their outlook to the industry. As analysts play an important role in shaping the perceptions of prospective clients, it is important to focus and engage with selective industry analysts.
The DeWintern group engages with analysts across sectors and supports them in having a good understanding of the company. It helps analysts frame their perceptions about the company and communicate to other key audiences in an effective manner. The company provides the following services under the umbrella of investor relations pr.
• Analyst identification & outreach
• Analyst briefings
• Product/service review
• Product/service endorsement
• Analyst speaking engagements
The company organises analyst briefings where the industry analysts are informed about the challenges faced by the company apart from current and future projects. These briefings should present the differentiating factor of the company from competing companies in the same space. They need to present how products and services of the company bring value to the customer. This aspect sets the company apart and helps analysts understand the company in a much better manner.
The briefing can include the presentation of a case study which highlights objectives and measurable results achieved through the service offering. A case study illustrates the nature of the service offering and the way it responds to customer expectations and satisfies it.
Analysts also produce detailed and updated business reports which provide analysis of performance and progress of competing companies in the same space. It is imperative to provide continuous and consistent information about the company and its products and services to industry/research analysts. Requests from research analysts to provide adequate information about the company need to be processed in a speedy and efficient manner. These reports are often referred by clients of the companies, which can result in either more sales opportunities or reduced business opportunities.

Contact Details;

The De Wintern Group.,
450 St Kilda Road,
Melbourne,
Victoria 3004
Australia

Phone : 61 3 9948 2100
Fax : 61 3 9923 6788
Email : info@dewintern.com
Website : www.dewintern.com